What is ChatGPT? #
ChatGPT is a cutting-edge artificial intelligence-based technology that can help marketers achieve their goals more efficiently and with less effort. Below we present some of the main benefits of using ChatGPT.
- Save time: With its ability to generate high-quality text quickly and efficiently, ChatGPT can help you save hours of work. ChatGPT allows you to spend more time on other important activities, such as brainstorming, strategy, or data analysis.
- Results multiplier: With its ability to generate high-quality text quickly, ChatGPT allows you to multiply the results you can achieve with your work.
- Find new creative ideas: ChatGPT also helps you generate new creative ideas by suggesting ideas and topics to write about that you might otherwise miss.
- Overcome Whiteboard Syndrome: ChatGPT allows you to overcome that feeling of mental block that prevents you from generating ideas or writing effective messages, because it helps you generate text quickly.
- Writing effective messages: ChatGPT can suggest the right words and phrases to communicate your message effectively. You can also use ChatGPT to review and improve your existing messages to ensure that they always live up to your expectations.
How is it used? #
Limits
Certainly, it is important to note that despite its many potentials, ChatGPT also has some limitations that need to be considered.
- Answers not always correct: Despite being a system based on advanced artificial intelligence, ChatGPT is not perfect and can sometimes provide inaccurate answers. This may be due to the complexity of the questions or topics on which it is being asked or any errors or limitations in programming.
- Lazy, you have to learn how to question it: ChatGPT can become “lazy” if not used properly. In other words, if it is not queried with relevant questions, it may lose the ability to generate high-quality answers.
- Occasionally not working: sometimes ChatGPT may not work properly due to technical or connectivity problems. This can cause service interruptions and prevent users from using the application.
Usage tips
Here are some useful tips for using ChatGPT to the fullest:
- Be specific: to get accurate and relevant answers, it is important to be specific and detailed in the questions you ask ChatGPT. This helps the system understand exactly what you are talking about and provide a more appropriate response.
- Give context: providing adequate context is essential to help ChatGPT understand the problem or situation being addressed. If proper context is provided, the system will be able to provide more accurate and relevant answers.
- Use a chat by context: if you need help on a particular topic, you should create a chat dedicated only to that topic. In this way, you avoid confusing the system with different questions and get more precise and targeted answers.
- Ask only one request at a time: to obtain high-quality responses, it is important to ask only one request at a time. This gives ChatGPT time to process the request and provide an accurate response.
- Continue to iterate: ChatGPT continuously learns and improves its ability to answer user questions. Therefore, it is important to keep iterating and asking more questions to improve the accuracy and quality of the answers.
- Have it impersonated: indicate to ChatGPT the role of the person who is to write the content e.g. marketer, gives the information of the cut and the way of communication to be used in the text.
- Touching up the final result: finally, it is important to remember that ChatGPT does not replace human creativity. While this is a useful tool, it is important to tweak and customize the final responses to ensure that they are relevant and appropriate for your target audience.
Concrete examples of use for Spoki #
Certainly, here are some examples of how ChatGPT can be used to create messages to send on WhatsApp:
Finding new ideas and processing them #
If you are trying to find new ideas for sending messages on WhatsApp, you can use ChatGPT to generate relevant suggestions and ideas. You can then use the responses generated by ChatGPT to develop unique and engaging messages or use that same response or part of it to further ask ChatGPT for rework.
The following is an example of a request:
Sei un marketer di un [descrivi la tua attività] e devi scrivere dei contenuti ai tuoi clienti nelle giornate mondiali del mese [mese e anno]. Inserisci idee per contenuti originali da inoltrare ai clienti per aumentare il loro coinvolgimento ed aumentare le vendite [inserire altri obiettivi che volte porvi per l'invio del messaggio]Writing WhatsApp messages from scratch #
If you have to write a WhatsApp message from scratch and do not know where to start, you can use ChatGPT to generate a starting text. For example, one can ask the question by requesting to write one of the points in the ChatGPT response itself and use that response as the basis for the message.
The following is an example of a request:
Per il punto 1 [Riprendere uno dei punti della risposta di ChatGPT] Giornata Internazionale della Donna (8 Marzo): crea una campagna di marketing che celebra la forza e la bellezza delle donne. Potresti creare una selezione di capi d'abbigliamento da regalare alle donne nella tua vita, o creare una serie di post sui social media che celebra donne influenti nella storia." Develop a draft message:
If you already have a draft message but want to improve it, you can use ChatGPT to generate ideas and suggestions to make the message more effective. Later build on that draft to refine the message.
The following is an example of a request:
Riscrivi in modo più chiaro e orientato alla vendita il seguente messaggio: Ciao %nome cliente%, oggi celebriamo [evento per cui volte inviare il messaggio] la Giornata Internazionale della Donna e vogliamo festeggiare insieme a te. Per questa giornata, abbiamo creato una selezione di capi d'abbigliamento pensati per valorizzare la tua bellezza. Visita il nostro sito!
