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Follow these guidelines to set up your template messages on WhatsApp:
- Recognizability: it is important in the message’s opening line, immediately after the greeting, to introduce yourself by saying who the message is from. Entering the name of a recognizable assistant is also very helpful. This will enable the customer to associate the message with the company or person who is writing to them, creating a sense of familiarity and trust. Ex. Hi %%FIRST_NAME%%, this is Emanuela from Spoki.
- Call it by name: If you have the names of your contacts available, use the dynamic field %FIRST_NAME%% to greet them. They will understand that the message is really aimed at them!
- Make your customer and conversation channel feel special: let them know that only WhatsApp customers receive exclusive offers or promotions. This can help create a sense of belonging and privilege for the customer. This can create a unique and special conversation experience for the customer, which will encourage them to continue using this channel to communicate with the company.
- Clarity: using simple and direct language to avoid confusion is important. This will enable the customer to understand the message without difficulty and act accordingly. Get straight to the point.
- Call to action: Use effective call-to-actions to increase the likelihood of conversion. This can simplify the process for the customer as much as possible and stimulate them to take action. Use template buttons to make the CTA even clearer.
These first points are the theoretical basis for writing a clear and efficient WhatsApp message. In addition, below I list other points to consider:
- Message personalization: tailoring the message to the customer, based on their profile, buying behavior, needs and preferences. This can create a more engaging and focused conversational experience.
- Use of emoji and images: Use emoji and images to make the message more appealing and easy to read. This can capture the customer’s attention and stimulate their curiosity.
- Time: Choose the right time to send the message so that the customer can receive it at a time convenient for him. This can increase the likelihood that the customer will read the message and act on it.
- Monitoring and analysis: Monitor and analyze data to understand how customers respond to messages and use this information to improve future communications. This can optimize the communication strategy and increase the effectiveness of messages.
