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In this article, best practices for creating WhatsApp messages are given.
The messages you send to clients, before they respond to you, must be pre-approved by WhatsApp. We recommend that you do the following to increase the chances of your messages being approved by WhatsApp:
- Create simple, concise messages that clearly convey information to users. The following structure is recommended in the first message sent to the customer: greetings, indication of the sender, message content, clear and concise call to action.
- Check the grammar of the content before submitting it for approval. WhatsApp will reject messages that contain spelling or grammatical errors.
- Remember to include a valid URL. A valid URL is a complete URL with a domain that belongs to your company and starts with HTTPS. Never use short links such as bit.ly, tinyurl, etc. or direct links to WhatsApp (wa.me) because they will not be accepted by WhatsApp as they mask the actual destination of the link.
- Select the correct language. If you select English as the language of the message template but the content is in Italian, your message will be rejected.
- Messages must comply with the WhatsApp Sales Policy. When you offer goods or services for sale, WhatsApp treats all messages and media related to your goods or services, including any descriptions, prices, fees, taxes, and/or any required legal statements, as transactions.
- Messages must comply with the WhatsApp Business Policy. Do not request sensitive identifying information from users (full details of credit card used for payments, bank account number, ID number, etc.).
- The content of messages must not be offensive or threatening.
- The message template is a duplicate of an existing template. If a template with the same wording in the body and footer as an existing template is submitted, the duplicate template will be rejected.
Failure to do so may result in rejection of the message.
